• The NFC ‘touch’


    Sony Philippines introduces its wide array of NFC enabled devices in an interactive product display.

    Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches. Present and anticipated applications include contactless transactions, data exchange, and simplified setup of more complex communications such as Wi-Fi (Wikipedia).

    “Sony’s ‘One Touch, One Christmas Campaign’ aims to enhance its Filipino consumers’ way of celebrating and connecting this season. We believe this is the perfect time to take advantage of the NFC technology. Our one touch product line-up offers fuss free and more enjoyable ways to share your music, movies and photo contents across the different devices,” explains Sony president Yasushi Asaoka.

    With a wide range of Personal and Home Entertainment products, Sony offers ease in providing users the kind of music they want in their preferred listening style.

    With One-touch listening NFC technology, Sony allows easy Bluetooth music streaming and transferring from Xperia smartphones and VAIO tablets to Sony speakers or wireless headsets. Users can even answer calls and chat hands-free with these portable devices.

    The NFC technology is available with the Sony NeoTank GTK-N1BT Wireless Speaker; Sony’s SRS-BTS50 Portable Wireless Speakers, VAIO Tap 11 tablet PC paired with portable SRS-BTV5 speakers, and the Sony MDR-AS700BT Wireless Stereo Headset, featuring neckband style for stable and comfortable fit and water resistant capability, will turn a drenching workout into a fun music party, all with just one touch.

    Sony also offers its One Touch mirroring technology. This allows users to mirror contents from their cameras and to their Bravia televisions through their smartphones, allowing them to enjoy captured photos and videos on a bigger screen and with a louder audio.

    For the adventure and thrill-seekers, the Action Cam HDR-AS30V is their best accessory. Photos and videos taken by these new Sony cameras are best viewed and enjoyed on Bravia TVs as quality is enhanced by its Triluminous Display.

    Finally, One Touch sharing allows users to use their cameras to shoot superior quality photos and share content to their smartphone or tablet for convenient viewing and sharing to social networks. Sony introduces two new revolutionary digital imaging products, the Cyber-shot QX and the attachable DSC-QX100 and DSC-QX10 lenses, which serve as stand-alone cameras. These devices are best paired with Xperia’s flagship power-packed mobile phone device,Xperia Z1.

    Sony’s One Touch, One Christmas is ongoing until January 19, 2014. For more information, log on to www.sony.com.ph; like www.facebook.com/SonyPhilippines or follow www.twitter.com/SonyPHInc.


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