Filipinos love cars. That’s a fact. Ever since the ‘George Richard’ car landed on Philippine soil in 1900, Filipinos were instantly enamoured of the four-wheeled vehicle; owing to the convenience it provides, as well as the esteem that comes with owning one. Through the years, Filipinos have developed a deep relationship with the automobile, and as Mick Fleetwood (co-founder of the rock band Fleetwood Mac) said,” People’s lives become entangled with the lives of their cars; they hold memories and symbolize so much!”
The Filipino’s love for cars is very evident with the nonstop increase in brand new car sales. In fact, the Philippine automotive industry had another banner year in 2014 with automobile sales breaching the 250,000 mark, with combined figures from the Chamber of Automotive Manufacturers of the Philippines, Inc., (CAMPI) and the Association of Vehicle Importers and Distributors (AVID).
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