The ‘pinkest’ party in town fights breast cancer

Becky Garcia

Becky Garcia

I recently attended one of the most meaningful events last month, the “pink” lighting of The Peninsula Manila’s iconic fountain at the corner of Ayala and Makati Avenues.

The Peninsula Manila, together with Estée Lauder Companies and Rustan’s, threw a big party for Manila’s 400 and the Philippines’ top movers and shakers. The event was part of the hotel’s month-long activities for the Breast Cancer Awareness Month in October, as well as an echo to Estée Lauder’s longtime campaign called “Let’s Defeat Breast Cancer. Were stronger together.”

It was in 2008 that The Peninsula chain of hotels began to embark on a month-long, pink-themed campaign to raise awareness and funds for breast cancer. Dubbed “Peninsula in Pink,” offerings and promotions included afternoon teas, cocktails and pastries, and a specially designed pink ribbon pin, of which proceeds go directly to breast cancer-related charities.

The Peninsula Manila is one with its sister hotels in Asia and the United States that in believing that early detection is a major step in the fight against breast cancer. In 2012, the hotel celebrated its banner year, hosting its first pink party, lighting its infamous fountain pink, offering pink food and beverage, and most importantly, and choosing the Philippine Foundation for Breast Care Inc.

This year, The Peninsula Manila General Manager Sonja Vodusek dreamed bigger. By officially partnering with the Estée Lauder and Rustan’s, a breast cancer ward at the East Avenue Medical Center in Quezon City will soon be a reality.

In return, the collaboration has also made the Estée Lauder Companies Breast Cancer Awareness Campaign in the Philippines even stronger. Initiated by the company’s late founder Evelyn Lauder 21 years ago, the campaign aims to bring families, friends, and co-workers to rally around any action—big or small—that will contain the disease.

Positive preventive measures like annual mammograms, healthy lifestyle changes and regular visits to the doctor are but some examples of the measures and actions of individuals, couples and small groups that might result in a brighter and healthier future.

Vodusek, Estée Lauder Companies Country Manager Mel Lerma and Rustan’s President Nedy Tantoco led the illumination of the hotel’s fountain pink. It served as a vital reminder that its time for the Filipino public to take action—together.

The Peninsula in Pink fundraising-auction and cocktail party was held at The Conservatory. Bids were accepted for a four-day/three-night stay at a suite in The Peninsula Hong Kong along with Rolls-Royce transfers and round-trip business class tickets via Cathay Pacific Airways; a weekend stay at a beachfront casita in Amanpulo; an overnight stay at the Peninsula Suite in Manila with a dinner for 10 guests; a limited edition jar of Le Mer Crème; an Aranaz minaudière; a magnum of Möet & Chandon Champagne; a sculpture by Benjamin Dailo from Rustan’s Department Store; and exclusive fragrances from Jo Malone, Tom Ford, Zegna and Bobbi Brown.


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