Green initiative rolls out for ‘Forevermore’s famed location
Sitio La Presa is the name of the fictional strawberry farm that was home to Liza Soberano’s Agnes and Enrique Gil’s Xander, the well-loved characters of the hit 2015 drama series Forevermore.
The actual name of the location is Sitio Pungayan, which is located in Mt. Kabuyao, Tuba, Benguet, now a popular tourist spot in Baguio City because of the ABS-CBN show.
With its popularity, Sitio Pungayan has managed to create a whole tourism economy around the “La Presa” branding. While the phenomenon resulted to a lot of job and business opportunities in the area, commercialization has also become a threat to the natural beauty of the place, endangering the water catchment area of Baguio.
In its aim to preserve the beloved location, both for the residents of Sitio Pungayan’s community and the network’s special affection for La Presa, ABS-CBN Lingkod Kapamilya Foundation Inc. (ALKFI) continues to lend support to the community by holding green initiatives to preserve its magical beauty.
Committed to raise the quality of life of the Filipino people in a way that is socially responsible and environmentally sustainable, Lingkod Kapamilya partnered with several entities to do this.
Earlier this year, the parties including the Green Thumb Coalition actively participated and collaborated with Lingkod Kapamilya to conduct the Green Thumb Coalition election forum. The election forum was a venue to challenge the 2016 presidential candidates to put socio-environmental issues at the heart of their electoral platforms.
The collaborative effort among the said parties has also enabled them to hold a study tour in La Mesa Watershed and Ecopark on June 13. Key leaders and environmentalists joined the event, including several priests and government officials from Baguio.
Lingkod Kapamilya is also at the forefront of educating people about the waste management project of Mother Earth Foundation, one of the partner organizations of Global Alliance for Incinerator Alternatives.
“With these green initiatives led by Lingkod Kapamilya, the love story of Agnes and Xander will surely lives on in the magical Sitio La Presa,” concluded Marie Balangue, a member of the organization.