• The ‘sound’ of strong hair


    Filipino innovation triumphed once again as the world’s first-ever Hair Symphony Orchestra—featuring violin bows made out of human hair—took to the stage of Fort Bonifacio Global City’s NBC Tent on October 17.

    The concert ingeniously celebrated beauty, music and the art of achieving strong and healthy hair with the sound of a woman’s crowning glory. It was a momentous occasion for Unilever Philippines’ homegrown brand Cream Silk conditioner, which formed part of the product’s “Hair Fall Defense Range” promotion.

    The star of the show, the “human hair bow” was made by a renowned Singapore-based bow-maker named Paul S.J. Goh, and was put to the test by Maestro Gerard Salonga and his 45-piece ABS-CBN Philharmonic Orchestra, which took on the name “Hair Symphony Orchestra” for the night. They started off the evening’s repertoire with Mozart’s “The Magic Flute,” engaging the audience in a beautiful musical trance.

    National ballet company Ballet Philippines also danced to the orchestra’s sonatas as choreographed by Alden Lugnasin, with a short film as a backdrop, featuring actress Sam Pinto in the role of a struggling violinist. Directed by Guz Cruz, part is currently running as a TVC.

    Undoubtedly though, the concert’s ultimate highlight was when a violin quartet of elegant ladies dressed in black, performed on stage with the human hair-bows. The audience was at the edge of their seats as Julienne Bonacua, Kyla Ibero, Tori Regalario and Princess Ybanes played with such vigor and passion, putting the strength of the hair bows to the test, with every stroke.

    The Manila Times congratulates Unilever and Creamsilk for such an innovative and impressive display of how Filipina hair can truly shine.


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