Take the case of Kiefer Ravena, who juggles studies, his playing career and other endeavors. Ravena is the three-time Southeast Asian Games gold medallist, 2010 International Basketball Federation (FIBA) Asia Under-18 Championship Mythical Team member, and University Athletic Association of the Philippines (UAAP) Season 77 Most Valuable Player.
With his every busy schedule, Ravena needs a vehicle that matches his active lifestyle – the Suzuki Swift.
Now equipped with a powerful 1.2-liter four-cylinder engine with variable valve timing, it has a versatile carrying capacity, multiple storage spaces, 15-inch alloy rims, premium interiors, and a bold stylish design.
The Swift perfectly matches the busy lifestyle of Kiefer who usually starts his day between 7 am to 8:30 am. During this time, he sacrifices an hour or so of sleep to prepare his mind and body for the rest of the day.
“It’s important that I get to eat breakfast, go over the things I need to do, and envision the day as going as smoothly as possible,” the 21-year-old star cager said.
He emphasizes the importance of beginning the day already inside a “winning mindspace.”
The Suzuki Swift is the perfect partner for Kiefer to go through his usually challenging schedule – thanks to the excellent performance of the Swift.
“Worrying about the car’s performance is a thought I don’t need. With my dependable Swift, everything is smooth and actually relaxing. It’s a good thing, because I can’t afford to be distracted this early in the day,” he said.
Kiefer excels both in sports and academics, and this means he carries a lot of stuff to his school and the Swift is there to assist him.
“It’s great that the Swift has versatile carrying capacity and a lot of storage spaces to hold my school stuff. I hate forgetting things at home whenever I need them for class,” he said.
Taking Communications Technology Management, it’s usually a busy day for Kiefer in school even during lunchtime where he usually goes over class notes or meet with classmates for group projects. For him, teamwork also extends to the classroom.
In the afternoon, Kiefer typically heads for a bout of boxing before basketball training. Boxing actually helps make Kiefer a better basketball player because it helps maintain his reflexes and improve his balance.
He keeps a separate gym bag for his boxing needs in his Swift.
“If it’s not already obvious, I like being prepared. I think my Swift is the perfect match for this trait. There’s always a place to stash something I might need,” Kiefer said.
From 5 pm to 8 pm, Kiefer is deep into training in basketball. Fortunately, his Suzuki Swift is always there as a reliable companion.
“In the afternoon, I have to return to campus for basketball training. Before, this used to be a problem because the campus parking tends to be tight at this time, and I have to lug around bags from one part of my school to the other,” he said.
With the Swift, however, Kiefer can easily find a parking space and its generous space allows him to carry all the stuff he needs for his basketball practice.
After basketball practice, Kiefer trusts his Suzuki Swift to bring him home safely. But even after basketball practice, Kiefer still energetic for his drive home.
“I really love driving this car. I’ll probably grow tired of my Swift when I get tired of basketball, which is never,” he said.
For Kiefer and other millenials who are usually busy urbanites, the Swift is their perfect companion in completing their daily grind and aspiring for success.