Skyscanner reports where we went, and where we’re headed
Just like 2013, 2014 will also be a good year for Filipinos to travel domestically and internationally, a global travel search site predicts.
According to Janet Ranola, senior marketing manager of Skyscanner, the advent of budget airlines has enabled Filipinos to travel today more than ever.
“Our site has shown increase on travel searches, year on year and even month on month, from here in the Philippines,” Ranola said. “Budget airlines have made travel more affordable for earning Filipinos, so that in 2014, we are expecting a much bigger increase, what with newly opened international routes to Dubai and Paris.”
The Singapore-based Filipina, who serves as senior marketing manager for Southeast Asia, was in Manila for Skycanner’s “Travel Trends” report. The annual presentation is based on actual flight searches conducted on the travel website and its mobile apps.
This year, Travel Trends revealed the top 2013 destinations in the Philippines and abroad, as well as the emerging destinations for Filipinos in the coming year.
The Top 3 outbound destinations for Filipinos in 2013 were consistently Singapore, the United States and Hong Kong.
“Singapore and Hong Kong have always remained the top-of-mind destinations for Filipinos because both are very accessible and affordable from Manila. In Singapore, Filipinos go to Marina Bay Sands and the Universal Studios, while they visit Disneyland at Hong Kong,” Ranola explained. “As for the United States, this is not surprising as Filipinos have always dreamed of experiencing snow. There are also big Filipino communities there just like in California.”
Completing the Top 10 outbound destinations for 2013 are Japan, the United Kingdom, Thailand, Australia, Malaysia, South Korea and Canada.
Filipinos also continued to go on local explorations with the top domestic destinations Manila, Cebu, Davao, Tacloban, Puerto Princesa, Iloilo, Kalibo, Bacolod, Tagbilaran and Cagayan de Oro.
This early, Skyscanner has also tallied the searches where Filipinos will travel particularly during Holy Week 2014.
Asian destinations remain to be the most favored with Singapore still taking the top spot. Joining the list are other popular destinations, Hong Kong and Japan. But Filipinos are also venturing to other parts of the region with Thailand, Malaysia, South Korea and Indonesia emerging in the searches.
And because of the latest European launch of Philippine Airlines, it came as no surprise that the United Kingdom has also made it to the list as the third long-haul flight option after the United States and Australia.
But the surprising data that Skycanner revealed were the emerging countries for 2014. Topping the list is the faraway and cold country of Norway, which recorded a 72-percent increase in searches from 2012 to 2013.
“I think Norway has emerged as a top destination because it’s big on Northern Lights
promotion,” shared Sam Poullain, Skyscanner’s public relations manager for Asia Pacific.
The beautiful attraction indeed figures prominently on www.visitnorway.com, with subsections explaining what they are, what to do under them, when and where to find them, and even how to snap photos of them.
The Northern Lights, or the Aurora Borealis, is a natural light display in the sky particularly in the high latitude (Arctic and Antarctic) regions. They are caused by the collision of energetic charged particles with atoms in the high altitude atmosphere (Wikipedia).
Besides Norway, Filipinos continue to prove that they are becoming more adventurous in exploring new countries with searches on India, Indonesia, France, Taiwan and China following closely. Interests in visiting the United States, Australia and South Korea complete the list.
Skyscanner’s report further confirms that Filipinos like to travel in groups, whether with friends or families.
“Filipinos are group travelers. In every booking made via Skyscanner, the average is always more than one,” Ranola noted. “But more than this, what is truly significant in the results of our study is that travelling is very much a part of the Filipino lifestyle today.”
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