POLLS were predominantly used and became more public in the country in the 90s. Previous to that, only a handful would use surveys for politics since these were viewed as strategic moves, secrets that only a few should know and can afford. Today, polls are a dime a dozen. From national and local candidates, survey firms are sprouting like mushrooms on rainy days. Nothing’s wrong with that. For so long as there are clients, there will always be room for a new outfit. Then again, the new outfit will have to compare itself with the two dominant commercial players: Social Weather Stations (SWS), a non-government organization (allegedly non-profit), and Pulse Asia, a private corporation (for profit).