There’s a new ‘Hue’ in Boracay

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Hue Hotels and Resorts Boracay is a destination in itself with numerous dining spots, retail shops, and facilities. The property is established to give guests an authentic experience of its destination right within the comforts of a hotel

After successfully opening their maiden property in Puerto Princesa, Hue Hotels and Resorts has take its distinct shade of service to another top destination in the Philippines—Boracay.

Hue Hotels and Resorts Boracay, managed by Hospitality Innovators, Inc. (HII) is just over a month old in offering guests a refreshing and game-changing way to enjoy and experience the island.

“We are so excited to be opening the second Hue Hotels and Resorts property in the country’s top vacation destination,” says Dexter Lee, managing director of Luana Lifestyle and Leisure Inc, and owner of Hue Hotels and Resorts. “Just like with all our present and future Hue properties, Boracay’s design is forward and culturally rooted. The design, concept, and even the facilities reflect the personality of the destination and its cultural identity.”

The property recreates and infuses the island’s energy and vibrancy in its look and service so that guests can savor a complete experience in the comforts of the hotel.


“The only reason they’ll want to leave the hotel is for the world-famous beach,” Lee adds with confidence.

Hue’s distinct circular structure shape stands out among earlier buildings in Boracay, and is built around a picturesque pool with its own sunken bar. The whole property is filled with open, expansive and highly Instagrammable spaces, which include the hotel’s lifestyle complex Station X.

With an exciting mix of homegrown dining and retail concepts that espouse Hue’s advocacy of promoting local culture, visitors should never run out of interesting things to see, eat and discover within the property.

“With Station X, we’re bringing the concept of ‘cosmopolitan local’ to life,” describes Dennis Lee, Managing Director of Luana Lifestyle and Leisure Inc, and owner of Hue Hotels and Resorts.

“Guests can experience a melting pot of various cuisines in the island’s first and only Food Hall called Streetmarket, enjoy world-class cocktails from the much buzzed about bar Prisma, and more.

Meanwhile, HII founder and CEO Luis Monserrat declares, “We are very excited about this partnership with Hue Hotels and Resorts, because we were so impressed with the concept. They have been a great pleasure to work with and we are grateful to the Hue Hotels and Resorts team for choosing and trusting HII in this endeavor.”

Hue Hotels and Resorts Boracay is located in Station 2. Their website is www.thehuehotel.com.

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