Three for #LindochineLovesHeyjow

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L’Indochine+Heyjow’s trio Leona Panutat, Charlene Carlos and Joana Gube

L’Indochine+Heyjow’s trio Leona Panutat, Charlene Carlos and Joana Gube

THREE inspiration seekers who all share the love of scouring the world for beautiful things have produced the new jewelry line, “#LindochineLovesHeyjow.”

Charlene Carlos and Leona Panutat’s L’Indochine is a store known for its eclectic modern Asian finds, which include fashion items, furniture, and home accents, from Thailand, Indonesia, India, and other countries in the region,

Heyjow designer Joana Ballesteros Gube, on the other hand, meticulously sources raw materials by scouring all corners of the globe: from the exotic land of Turkey to the Middle East to the magnificent South American continent. Largely inspired by allure of tropical beaches and the mesmerizing world she witnesses when she goes scuba diving, Joana creates bold yet feminine pieces what combine classic charm with boho sensibilities.

“I have always been a fan of L’Indochine,” says Gube. “The carefully curated pieces that [my friends]Leona and Charlene feature in their stores are unique and embody interesting stories behind them. After every visit, I end up creatively inspired, and also with a shopping bag full of L’Indochine items.


It was not long before she decided to reach out to the ladies of L’Indochine to see if they wanted to collaborate with Heyjow. “In our first meeting, it quickly became clear to me that this partnership was going to be such an amazing experience.”

These are charm bracelets with silk tassels and hardware are dipped in 22k matte gold from Turkey, and studded with raw stones from Malaysia and Thailand

These are charm bracelets with silk tassels and hardware are dipped in 22k matte gold from Turkey, and studded with raw stones from Malaysia and Thailand

With that, Gube created a bold and vibrant collection with lots of Southeast Asian and boho-chic themes. Each piece is eye-catching and elegant, balanced with a sense of down-to-earth charm. “The pieces in this collection are versatile­—you can wear them while you’re lounging at the beach, while you’re out on a dinner date, and even at the office with a nice blazer for a bit of pop.

In the #LindochineLovesHeyjow jewelry collection, all brass metal used are dipped in 22k matte gold from Turkey. The raw stones are from Malaysia and Thailand, while the silk and Afghan bead tassels are hand strewn from Turkey.

“Just like all the other pieces that we bring into our stores, the #LindochineLovesHeyjow collection has a story to tell,” says Carlos. “The highlight of the collection is the Jewelry Bar allows one to customize their own three-layer necklace, and let their creations tell their own story.

What makes the #LindochineLovesHeyjow special is that “each piece is limited in quantity and no two are exactly the same.

“Joana painstakingly assembles the jewelry by hand and the fact that each layered necklace is made to the customer’s liking makes it extra special and personal,” admired Panutat.

The #LindochineLovesHeyjow collection is available at L’Indochine SM Mega Fashion Hall.

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