EI SUN OH

WHAT is it with a name, or rather a label, or even just reputation? When we hear names like Romeo or Valentino, our mind perhaps instantaneously darts to another more romantic time and place (most likely in Europe), singing amorous songs and uttering enchanting phrases. When human names are replaced by place names such as Rome or Venice, images of splendid ruins or swaying gondolas enter our minds, if not our hearts, and we yearn for instant teletransportation to such far-flung cities to experience their sights and sounds.

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