Sam Frederick, president, BLIMS Lifestyle Group
Sam Frederick, president, BLIMS Lifestyle Group

When one is given the reins to a successful business built by two generations of craftsmen, where does one go, to take the business to further heights? This must be one of the first questions in the mind of Sam Frederick Lim, who is now president of the BLIMS Lifestyle Group. He belongs to the third generation of the family who became famous for world-class furniture and reseller of several global brands, like the La-Z-Boy chairs. The young CEO said he readily found the answer through the collective effort made by him and his siblings who are now helping him run the business. Indeed, during the interview, he was joined by two of his younger siblings to tell the story of how their furniture business started and flourished through the years.

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