THE banking industry is facing the challenge of "uberization" that changes the landscape of how banks operate and provide customers' changing expectations amid the digital age, the chief of IBM Philippines said on Wednesday.
"Banks and the whole financial industry are in the middle of digital disruption," Luis Pineda, president and country general manager of IBM Philippines, said. "We call this 'uberization.' Just as Amazon and eBay change the way we buy things and how Youtube and Netflix change the way we consume vidoes, AirBNB and Uber have shaken up both the travel and transportation industries."
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