Toyota Motor Philippines (TMP) launched its updated Toyota 86 at the Clark International Speedway in Pampanga on Saturday.
“This is just changing the design, bumper, recombination – so design is very, very improved – so I believe the kasama likes that,” said TMP President Satoru Suzuki.
The improved Toyota 86 has a lower bumper profile, a wider front grille, and LED taillights and headlamps.
It is also powered by a 2.0-liter flat-four boxer-engine plus steering wheel control and a touch screen display audio with a mirror link via WiFi function.
A 4.2-inch thin film transistor type was adapted to the meter gauges and multi-information display. TMP said another notable safety feature is the hill-start assist that prevents the Toyota 86 from rolling in inclined positions.
“This is our representative sports model so launching this model in this kind of a racing track is really appealing to the market which likes the Toyota sports model,” Suzuki added.
The Toyota 86 is the descendant of Toyota sports cars, namely the 2000GT, Sports 800, and the AE86, and its price ranged from P1.7 to P1.8 million.
Asked how the Toyota 86 would help increase the sales in the Philippines, Suzuki replied, “To enhance our Toyota brand image, we are connecting to the so called waku-doki: exciting, emotional brand image so through that brand image, it may contribute to increase our sales.”
Suzuki succeeded Michinobu Sugata as TMP president last January. He said that he aims for 150,000 vehicle sales this year, 20 percent higher than 2015’s sales.
He first worked for TMP as a marketing vice-president from 1997 to 1999. He then joined Toyota Motor Asia-Pacific (TMAP), handling the Philippine and Thailand Markets. He also took control of sales-related issues in Asia, being part of TMAP-Japan and TMAP-Singapore.
Sugata also initiated the Vios Cup, a national racing series using race-prepared Toyota Vios cars.