• Top lubes, tough riders

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    motul-roa20140909TALK about tough riding and, invariably, the Dakar Rally springs to mind. For hardcore off-road riders though the Roof of Africa gig is right up there with Dakar in the list of Places To Ride Even If I Die.

    Set this year from December 3 to 6 instead of its traditional November staging, the Lesotho-based off-road motorcycling event is expected to see a larger contingent of world-class riders—who otherwise would have been competing in other races had Roof of Africa organizer, Extreme Off-Road Promotions, not moved the original dates.

    This year also marks the entry of Motul as Roof of Africa’s official lubricant partner. The deal sees the French company, reputed as a leading specialist in motorcycle lubes, serving the extreme requirements of the bikes racing in the event while getting a stronger hold on the African motorcycle market.

    “We believe the partnership with the Roof of Africa will not only work for us from a business perspective but it will also have other positive knock-on effects for the event and Lesotho,” said Steven Lurie, business development manager at Motul. “Our expansion in Africa, coupled with our links to international riders and teams, means we can be a truly global partner and we are hoping to bring more international flavor to the event.”

    Roof of Africa, which is now on its 47th edition, is known to draw international tourists to Lesotho.

    “The Roof of Africa is one the most extreme off-road events in the world, set in one of the most spectacular parts of Africa,” said Extreme Off Road Promotions’ Peter Luck. “In order to achieve the goals we have set for the growth of the event we have sought to bring strategic, international and like-minded entrepreneurial partners such as Motul on board.”

    In the Philippines, Motul is exclusively distributed by Autoplus Sportzentrium.

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