Road crash fatalities have been increasing exponentially in the Philippines. Recognizing that something has to be done, oil company Total (Philippines) Corporation recently launched a campaign to stimulate road safety awareness among road users in the country.
The year-long campaign, dubbed as “Road Safety Awareness for Everyone,” or R-SAFE, was born out of the company’s commitment to address the growing need to further educate and remind drivers of commuter vehicles on the important role they play in the lives of thousands of Filipinos.
“The Department of Transportation and Communications [DOTC] has reported that over 79 percent of road crash fatalities in the Philippines are due to driver error. This is alarming, especially with 13 million driving licenses issued just in 2014,” said Chito Poblete, vice president for HSEQ and Logistics, Total (Philippines) Corporation. “Total, as a provider of fuel and lubricants to different vehicles, recognizes the need to do something to promote road safety in the country.”
Total is bringing basic road safety training to commuter drivers through its R-Safe Program. The sessions have been taking place in different venues including motorcycle shops and bus terminals.
Training seasoned drivers
Total R-SAFE targets drivers of buses, jeepneys, taxis and tricycles who are responsible for transporting thousands of Filipinos everyday. One component of the campaign is underscored by posters in over 170 service stations and 500 lubricants outlets to reinforce the importance of wearing seat belts, crash helmets and having a clean engine.
Another dimension of this campaign focuses on educating motorists on safe driving. This will bring Total employees to different jeepney and bus terminals along EDSA from March to November 2015 to remind drivers about basic but often forgotten driving rules such as wearing seat belts and following speed limits.
“Total believes that road safety is a shared responsibility among motorists, commuters and pedestrians. We urge commuters to remind their drivers who are driving recklessly to obey basic traffic rules. Pedestrians should also do their part to prevent serious road accidents,” Poblete said.