TOUCH OF (E) CLASS

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Mercedes-Benz20130709

New Mercedes E-Class arrives as E250 CDI Avantgarde, seen here, and E300 AMG Sport. PHOTO BY RUBEN MANAHAN 4TH

CATS Motors Inc., the official distributor of Mercedes-Benz in the Philippines, has brought to the country the latest Mercedes-Benz E-Class.

Following the launch of the brand’s “staple car,” CATS Vice President for Sales and Planning Robert Shaw expressed confidence that the latest E250 and E300 will boost the figures of Mercedes’ local arm.

“Our expectation is it will boost retail sales. Judging by the number of people who have seen the E-Class, I believe we have a winner with this,” Shaw said during the launch event.

The CATS executive said that the new E-Class’s difference with the previous model is that its design is bolder and aggressive, which is complemented by a spirited engine. Shaw added that in top form, the car “repositions itself as the most technologically advanced midsize luxury automobile.”


“We listened to our customers and added more value in the new E-Class, without traditionally increasing price,” Shaw said.

The E-Class, which is now on its eighth generation, has found more than 10 million customers worldwide since its introduction. The range traces it roots to the 1950s, with Mercedes adopting the “E” prefix starting 1993.

In the Philippines, the E-Class has been the segment leader since 2009. Shaw said that based on records from the Chamber of Automotive Manufacturers of the Philippines Inc., 503 units of E-Class have been rolled out.

The latest E-Class arrived in the country with two engine and trim choices—the diesel-powered E250 CDI Avantgarde and the gasoline-fed E300 AMG Sport. The E250 CDI Avantgarde has 204 horsepower (available at 3,800rpm) and 500 Newton-meter of torque (from 1,600rpm to 1,800rpm). The E300 packs 252 horsepower at 6,500rpm and 340 Newton-meter from 3,500rpm to 4,500rpm.

CATS prices the E250 CDI at P5.380 million and the E300 AMG Sport at P5.680 million.

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