THE largest local car manufacturer in the country achieved its highest sales to date, in a single month, last March. Toyota Motor Philippines (TMP) registered its record-breaking performance of 10,237 units sold. Its previous sales milestone was recorded last October 2014 with 10,163 units sold. Based on the most recent CAMPI report, Toyota registered a market share of 43.5 percent for the month.
During this record-breaking run, the best-selling vehicle in the country has once again outperformed its best sales level since its introduction. The locally-manufactured Toyota Vios registered a total of 2,774 units continuing to show strength in the automotive industry. This is the highest record a single model has achieved in the history of the local automotive scene.
For the first three months of the year, TMP reached 10,960 and 16,856 sales for its passenger car and commercial vehicle segments, respectively. In total, the number one car brand in the Philippines has already sold 27,816 units in just the first quarter of the year. Compared to the same period of last year, Toyota’s performance grew by 22 percent.
“The continued robust economy has given us the momentum to achieve this sales milestone. Toyota has also foreseen that market demand will continue to strengthen especially before the long holiday, as customers eagerly require new vehicles for out-of-town trips. That is why, we at Toyota, took action by ensuring supply of vehicles to meet the requirements of the consumers during this period.” said TMPC president Michinobu Sugata.