Toyota Motor Philippines Corp. (TMPC) will focus on enhancing its after-sales service according to Michinobu Sugata, president.
Sugata said that last year the company handled 737,000 units for after-sales service.
“So as not to sacrifice customer satisfaction, we decided to focus on after-sales services enhancement rather than new car sales,” Sugata told reporters.
“Sooner or later, capacity at Manila dealers for after-sales service is running short so we have to expand that service capacity first rather than new car sales,” he said.
Sugata said that Toyota Motor Philippines has revised its midterm goal towards 2020, but expects sales of 100,000 this year. “We are optimistic that the car industry will continue to drive towards the future of more opportunities 5 years from now, our new mid-term goal is to reach 200,000 units of new car sales and 1.5 million units for our after-sales service.”
“But more than these records, what matters most is that we want to be rewarded with the same number of customer smiles for buying and experiencing the ownership of a Toyota. Truth be told, the journey to this goal is not easy. It will entail more hard work, burning passion and commitment, and we have to revitalize ourselves towards that new goal. So, the year 2015 will be an essential stage to cement our fundamentals to make our target more attainable,” he said.
TMP is now part of the Toyota distributors around the world registering more than 100,000 sales. TMP has recorded 106,110 units for the first time in Philippine automotive history with a 40 percent surge from previous year’s performance.
Toyota Philippines has now improved its ranking to 16th overtaking Malaysia making a dent in the Toyota global and regional arena.
TMP gained top spot in the Passenger Car segment, the Commercial Vehicle segment and overall sales seizing the Triple Crown victory for 13 consecutive years. Leading the pack is the locally-manufactured Vios capping off 2014 with 25,837 units sold. This feat has sustained the Filipino-made vehicle’s title as the best-selling car in the country for 12 years now.
Besides the subcompact Toyota model, the All-New Altis, New Innova, New Wigo, Fortuner, Camry 86 and Hiace are also the best-selling cars in their respective segments.
Aside from sales and marketing, Toyota remains committed in delivering uncontested customer service. Today, we have 45 dealer outlets nationwide, including Lexus – and each one of these dealerships share that same passion in giving the best customer service there is in the country. A testament to this is the JD. Power 2014 Sales Satisfaction Index [381) Survey where we ranked the highest over other competing brands. This is proof of Toyota’s commitment in providing genuine customer service which results to creating more smiles along the way.
On the other hand, in the area of our production, last year also marked a significant period in TMP’s history.
“Our Sta. Rosa plant built a total of 41,644 vehicles, setting a new production milestone! The previous record was in 1996 at our Bicutan plant with 36,849 units. Our highly skilled Manufacturing team members rendered at least 2 hours of overtime each day in order to meet the customer demand of our locally-made vehicles. This is a result of the increasing popularity of both the Vios and lnnova because of their practicality and global quality standards,” Sugata said.
“TMP is turning 27 this year and with that, I assure you that our passion in continuously bringing the best products and services as well as creating more customers smile will remain. These have been the key ingredients in the past and will continue to be our formula for success in the years to come,” he said