As the Toyota Crown enters its seventh decade of service, Toyota is ensuring that it enters the new era in style, with the model getting a new lease on life, courtesy of a major mid-cycle update adding a new direct-injection turbo engine, a broad new range of color and a world-first ITS safety package.
Since the debut of the original Crown in 1955, the nameplate has been a constant and reassuring presence in the Japanese market. Despite this consistency, it has never failed to adapt to the needs of each era. The most recent redesign focused on injecting liveliness and fun into the Crown, with particular emphasis placed on style, customization and performance.