TOYOTA last week united all its motorsports activities under GAZOO Racing. The move simplified the role of Toyota’s motorsports in the company’s efforts to make ever-better cars and foster new generations of car enthusiasts.
Toyota has participated in competitions around the world, including the World Endurance Championship (WEC), the Super GT in Japan, and the Nurburgring 24 Hours endurance race-through the separate Toyota Racing, Lexus Racing and GAZOO Racing teams. Of those, GAZOO Racing in particular was created to expand the role of promoting motorsports beyond that of traditional automakers, and carry out grassroots activities aimed at creating new and ever-growing generations of car enthusiasts.