Toyota PH attains new sales record

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TOYOTA Motor Philippines (TMP) registered a new sales milestone in 2013 with 75,587 units sold, tallying its highest annual sales performance since its start of operations in the country in 1988.

In the passenger car segment, TMP sold a total of 25,847 units while its commercial vehicle segment made up for the balance with 49,740 units.

Capping off the year with its December sales of 6,976 units, Toyota’s strong performance was spearheaded by the all-new Toyota Vios which continues to be well received by the market. The best-selling vehicle in the country tallied its fourth consecutive month of record-breaking sales last month, registering 2,345 units delivered.

Year-to-date Vios sales ended with a growth of 24 percent versus 2012, with total sales of 20,493 units.


Furthermore, Toyota’s second best-selling vehicle, the Innova, registered its highest sales for the year with 1,466 units sold in December. It ended the year with annual sales of 14,376 units, for a growth of 8 percent compared to its performance in 2012.

In a statement, TMP President Michinobu Sugata said that, “TMP continues to move forward as exemplified by our sales milestones. I am pleased to report that we finished the year [2013] 16 percent over the year 2012, likewise surpassing our forecast of 75,000 units. This new sales milestone wouldn’t have been possible if not for the trust and loyalty our customers have toward our brand. These achievements are our main drivers to consistently find ways to serve our customers better with excellent products and services.”

With such strong performance, the no.1 automotive company in the country is poised to achieve its 12th consecutive Triple Crown.

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