Toyota recently held its 2014 Asian Technical Service Conference at the Toyota Motor Phils. School of Technology (TMP Tech) in Santa Rosa City, Laguna. On its fourth year, the annual conference was attended by officials from Toyota Motor Corp. (TMC) of Japan, Toyota Motor Asia Pacific (TMAP) and numerous affiliates from across Asia Pacific. Espousing a “customer first” philosophy, Toyota holds the conference to discuss regional technical issues among its technical service management, vehicle manufacturers and vehicle designers to develop the best products and services for Toyota’s customers. This is the first time for the Philippines to host the regional activity and Toyota chose TMP Tech as its conference venue because of its world-class facilities.