Toyota PH lists milestones as it marks 26th anniversary

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vios-cup20140826TOYOTA Motor Phils. (TMP) is celebrating this month its 26th anniversary with record sales and milestones. The country’s number one carmaker announced it breached the 10,000-unit sales mark in July after already setting new records in March (8,000 units) and in May (9,000 units).

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TMP President Michinobu Sugata credited the company’s rise to a “right product mix, coupled with the growing demand in the country and our enhanced dealer network of 44 outlets nationwide.” He also cited the strength of the locally produced Toyota Vios and Innova, which logged their highest sales level in July with 2,480 units and 1,614 units sold.

Bolstering the Vios’s and Innova’s performance are new models that TMP had launched this year—the all-new Corolla Altis, Wigo and Yaris (the Innova was also updated)—all of which were introduced, according to Sugata, “with the aim of catering to the needs and wants of the dynamic market.”

Besides robust movement in the charts and launches of new models, TMP also reached new highs in production. Sugata said TMP’s plant in Santa Rosa, Laguna, in July managed to build 3,998 vehicles, setting a new production output record for a single month despite a typhoon disrupting operations.

The Toyota executive noted that year-to-date, TMP has assembled 24,330 Vios and Innova cars, a tally that’s 33-percent higher compared to that logged by the company during the first seven months of 2013.

“At this rate, we expect production to reach over 41,000 units this year, more than 16 percent up from 2013, ultimately surpassing the 36,849 units produced at our Bicutan [Paranaque] plant way back in 1996,” Sugata said.

The Santa Rosa manufacturing plant not only pushed the brand’s sales figures but has also benefitted the TMP School of Technology—a facility set up in September last year to train automotive technicians for Toyota’s dealerships in the Philippines and abroad—by allowing the faster transfer of Toyota technology and the company’s way of thinking to the students. Sugata said that from the school’s inaugural batch of 155 students, an added 175 students had enrolled this year, and that the new partnerships TMP Tech have entered into will “level-up the equipment portfolio and curriculum of the school.”

Sugata bared TMP Tech was appointed a partner school in the Toyota Technical Education Program of Toyota Motor Corp. of Japan. The school had also signed an agreement with Chisholm Institute, an Australian-registered training organization, which would make graduates eligible for employment in Australia and other Commonwealth countries.

“With regard to overseas employment, Abdul LatifJameel Imports and Distribution Co. Ltd., or ALJID, an authorized Toyota distributor in Saudi Arabia, also signed an agreement with TMP Tech for a Specialized Toyota Automotive Training Program, which aims to serve the manpower requirements for after-sales technicians of ALJID. TMP Tech will train and provide ALJID Saudi Arabia a total of 60 after-sales technicians per year,” Sugata said.

He also listed the company’s staging of the Toyota Vios Cup one-make race series as among TMP’s milestones this year. The series has held an exhibition race in January, followed by the first two official races in April and July. Sugata said the last leg of the Vios Cup is scheduled on October 18 and 19 at a property development in Bonifacio Global City.

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