THE country’s number one car company said it “made history in the automotive industry” by having sold 9,132 vehicles in May—a record result for a single month.
Toyota Motor Phils.’ (TMP) latest tally follows two consecutive months—in March and in April—during which it each sold more than 8,000 vehicles.
“Having reached more than 9,000 units in a single month is indeed a breakthrough performance by the company,” said TMP President Michinobu Sugata. “Our continued thrust of satisfying our customers with the best products and services has indeed bore its fruit, as revealed by the numbers. With such results the past months, it likewise inspires us as a team to continuously find ways in serving our customers even better.”
Compared to its performance in May 2013, TMP’s sales grew 47 percent, which the company said indicates “continuous high demand” for all its models. TMP credited its strong sales to the best-selling vehicle in the country, the Toyota Vios, with recorded deliveries of 2,080 units.
The Vios’s results in May were boosted by other popular Toyota models like the mini hatchback Wigo, with 926 units sold, or 18-percent higher versus the previous month. The Fortuner also registered a 47-percent rise compared against April with 1,721 units sold. The Innova, a locally manufactured model, Corolla Altis and Hilux also contributed to the company’s performance, TMP said.
TMP said it grew 35.4 percent in the first five months of the year with sales of 40,062 vehicles.
“Coming from two consecutive months of an 8,000-unit sales level, it overwhelms me that our customers’ support to our brand has led to our record sales last month. This is the first time that any car brand has experienced such a high level,” Sugata said.
The TMP chief noted that with the trend established in the last three months, Toyota is expecting that the strong demand will continue “because of the positive economic outlook.” He also cited the market’s “good reaction” to the Corolla Altis, Yaris, upgraded Innova and Wigo, which were launched this year.