Toyota Philippines marks 25 years as top auto firm


(From left) Toyota Asia Pacific Chief Executive Officer Takashi Yamaguchi, Toyota Motor Corp. Executive Vice President Yasumori Ihara, former President Fidel Ramos, Toyota Motor Philippines (TMP) Chairman Dr. George S.K. Ty, Technical Education and Skills Development Authority Director General Joel Villanueva, TMP School of Technology Inc. Chairman of the Board of Advisers Washinton Sycip and Vice Chairman of the Board of Advisers and former senator Edgardo Angara cut the ceremonial ribbon during the inauguration of TMP Tech in Santa Rosa, Laguna on Friday. PHOTO BY EDWIN MULI

Toyota Motor Philippines (TMP) on Thursday celebrated its silver anniversary, with the brand still remaining on top of the domestic automotive market.

TMP Chairman George S.K. Ty lauded the company’s partnerships for “25 years of successful partnership and for their unwavering support to TMP’s business through the years.”

“The relationships we have built and the sense of purpose that has united us with our
partners through the years have made our company’s existence meaningful and fulfilling.

We share this happy day with all who have stood with us in our journey,” he said during the company’s anniversary celebration held at the Makati Shangri-La Hotel in Makati City.

For more than a decade, TMP has been a market leader in the local automotive scene.

This as for 11 consecutive years, the Japan carmaker’s arm had the Triple Crown for being the top seller in sales for passenger cars, commercial vehicles and total sales with the Innova and Vios—vehicles which are locally produced—continuing to be the highest-selling models in the country.

According to a statement, TMP currently “takes an active role in the development of a new Philippine auto policy that is expected to attract investments for both auto manufacturers and parts makers.”

“The company is preparing for a strengthened role in Asia Pacific, as the Philippines is seen to become more competitive as an automotive manufacturing base upon its implementation,” it said.

For his part, TMP President Michonobu Sugata said that the company is preparing all aspects of its operations as well as its entire value chain for the long-awaited motorization in the Philippines.

“We are meeting this pent-up market demand by expanding our production capacity while strengthening our localization efforts together with our valued suppliers to maximize the benefits of domestic production. We are also beefing up our dealer network to reach our customers nationwide, and we are upgrading our human resources to take our operations to greater heights,” he said.

During the event, TMP announced that it would be donating P25 million to its social and humanitarian arm, Toyota Motor Philippines Foundation, to be appropriated for the Toyota Motor Philippines School of Technology (TMP Tech).

The school—which would start its operations in September this year—is a world-class technical school eyeing to produce highly skilled automotive technicians to serve Toyota’s local and global network.

Quality training
According to Rommel Gutierrez, Chamber of Automotive Manufacturers of the Philippines Inc. president and TMP Government and Industry Affairs vice president, TMP Tech aims to offer accessible, or even free, admissions for out-of-school youth in the future.

“That is actually the vision of the chairman—to help deserving students [to be able to study],” he said.

Gutierrez added that the scholarship grants will not be possible yet when classes start in September, since the school is still starting operations.

He said that the scholarship grants in the future will eventually come from donations of different organizations as well from “income generated from paying students.”

Gutierrez also mentioned that the school plans to get sponsorships from dealers around the country and politicians.

According to him, the school will “contribute much to the automotive industry of the Philippines” as it provides facilities to train students that will “give force so they can be better prepared in working in the automotive industry.”

In its inauguration on Friday, Sugata said that the technological school is nonstock and nonprofit and offers a two-year Automotive Servicing General Job course.

A total of P350 million were invested to construct TMP Tech, which was built in just eight months from December last year. It is a certified institution under the Technical Education and Skills Development Authority. It occupies a one-hectare land inside the Toyota Special Economic Zone in Santa Rosa City, Laguna.


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