TOYOTA Motor Corp. announced that as of the end of June, worldwide cumulative sales of its Prius gasoline-electric hybrid vehicle has surpassed the three-million-unit mark.

Toyota launched the first-generation Prius in 1997, becoming the world’s first mass-produced hybrid passenger car. The model’s second generation followed in 2003 and the third one came out in 2009. From the first to the third generation, Toyota said it has been able to reduce the cost of the hybrid system by two-thirds and lessen CO2 emissions from 114g/km to 89g/km (measured using the EU combined driving cycle).

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