• TOYOTA PROMISES TO CHANGE THE SUBCOMPACT GAME AS IT UNVEILS THE THIRD-GENERATION VIOS

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    toyota20130716TOYOTA Motor Phils. (TMP) last week launched the all-new Vios, with hopes that its latest model would be the “game-changer” in the country’s subcompact segment.

    TMP President Michonobu Sugata said that the company has revealed the all-new Vios in line with its “commitment of providing a vehicle that caters to every Filipino.”

    “Moreover, it has been conceptualized to maintain the great-value-for-money trait which has been Toyota’s strength ever since. However, we did not settle here. Besides the quality and reliability that this best-selling model has been known for, Toyota has taken it to the next level. . . making it more than just the logical choice over its competitors,” Sugata said.

    The TMP chief added the latest Vios—the third generation—is set to establish an “emotional connection between car and driver.”

    “This will definitely make the everyday driving experience more fun and exciting. In the past, it was said that a vehicle’s main purpose is simply to get a person from point A to point B. The new Vios will not only satisfy this but will create a smile on the faces of its drivers, as well as passengers,” Sugata said.

    PH made

    Sugata expressed confidence that TMP will take a huge share of the market through the all-new Vios. He noted that, like its predecessors, the latest model is produced at the carmaker’s plant in Santa Rosa, Laguna.

    The new Vios’s launch event followed the car’s ceremonial roll-off at the TMP factory.

    Sugata, forecasting higher demand for the new Vios, bared TMP has raised production capability, added a third robot in its paint shop in December 2012 and extended its painting oven in March.

    “In June, new welding jigs and guns were installed to upgrade our welding process. The result of the improvements is a faster production line, giving us a 10-percent increase in capacity from 30,500 to 33,300 vehicles per year,” Sugata said, adding that TMP is targeting to sell even more than that number.

    TMP is planning to build 36,300 units of Vios and Innova models by yearend, an 18-percent increase from last year.

    “The new Vios alone will account for nearly 15,000 units, to be built from July to December. All this required the investment of more than P2 billion and the infusion of new technology. The all-new Vios was given pioneer status under the 2011 Investment Priority Plan of the Board of Investments,” Sugata said.

    Edgier

    The latest Vios, longer and slightly taller than the model it replaced, has a more aggressive and sporty exterior design, thanks to edgier lines and other elements. Its streamlined headlamps, new grille and tail lamps are also more distinctive compared to the car’s predecessors. This youthful, more dynamic look is a result of Toyota’s present thrust of promoting “Waku Doki,” or fun-to-drive vehicles.

    Powering the new Vios is the same VVT-i, 16-valve, DOHC, four-cylinder engine, available in either 1.3-liter or 1.5-liter displacements, as that found on the previous car. A four-speed automatic or a five-speed manual transmission can be paired with the engines.

    Prices of the new Vios—which comes in six variants—start at P592,000 for the 1.3-liter base model and top out at P847,000 for the 1.5G A/T.

    The Vios is available in White Pearl, Freedom White, Silver Metallic, Gray Metallic, Black, Red Mica Metallic, Dark Brown Metallic and Orange Metallic.

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