Toyota surpasses 8,000-unit sales mark in March

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THE local arm of Japanese carmaker Toyota announced it had gained another sales record after surpassing the 8,000-unit mark in March.

Last month, sales of Toyota Motor Phils. (TMP) reached 8,840 units—the highest any manufacturer in the country has ever registered in a single month. The result was driven by its best-selling model, the Toyota Vios, which sold 2,290 units in March.

TMP’s year-to-date sales reached 22,828 units, a 34-percent rise over the 17,061 units delivered during the first three months of 2013.

The huge chunk of TMP’s sales for the January-to-March period came from the commercial vehicle segment with 14,383 units sold. TMP rolled out 8,340 passenger cars in the first quarter of the year.


The company’s growth was strengthened by the introduction of the all-new Toyota Corolla Altis, updated Innova and new Wigo, which were all launched within the first quarter of 2014.

“We are overwhelmed and grateful for the patronage our customers have shown toward our vehicles, most especially toward our CKD models, the Vios and the Innova,” said TMP President Michinobu Sugata. “This record-breaking sales performance is indeed proof of the trust and loyalty our customers have shown to the Toyota brand.”

CKD stands for completely knocked-down, meaning such models are locally assembled.

The TMP chief added he is hoping that the new Toyota Yaris, launched on March 31, will be welcomed by Filipino customers.

“We have introduced the all-new Yaris to add more value to our already formidable lineup. Just like with our other newly introduced vehicles this year, we look forward to the support the customers will express toward the Yaris,” he said.

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