Toyota vows to regain lead in pick-up trucks from Ford

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CLARK, Pampanga: Toyota Motor Philippines Corp. (TMPC) is aggressively trying to regain the top spot in pick-up trucks by introducing the all-new Hilux in the Philippine market, a TMP official said Wednesday.

“Last year we lost the No. 1 spot to Ford ranger… This year, so far, Ford Ranger is leading us. But with this new model we’ll try to win, we’ll try to get it back,” TMP President Michinobu Sugata told reporters.

“In the pickup segment we’re currently No. 2 after Ford Ranger but we will be gaining the NO. 1 spot in the pick-up segment with this new frontrunner,” Sugata said.

Sugata claimed the Hilux has better quality, durability and reliability, and great value for money. “That’s the main reason why the Hilux will be popular in the Philippines,” he said.


“The full model is bigger and bolder and more powerful, with a new diesel engine, and more fuel efficient with the new 6-speed automatic/manual transmission and its luxurious cabin,” he added.

TMPC is aiming at a sales target of 900 units a month for the Hilux.
The All-new Hilux comes in seven variants, starting at P929,000 per unit.

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