Toyota Motor Philippines’ (TMP) newly launched Wigo sold 627 cars in March after its launch in February, taking a nearly 30 percent share of the entry-level hatchback segment.
TMP President Michinobu Sugata said “we are deeply grateful for the very quick and positive response from the market toward our newly launched Wigo.”
“We are confident that the reason customers chose the Wigo is because of the Toyota Sure Advantage as seen in all its other line-up,” he added.
The Wigo is the most affordable Toyota to date, making it more appealing to the Filipino public.
“We are certain that this mini hatchback will continue to be well received by people who want a car that is easy to own and easy to drive, therefore, making it definitely easy to enjoy,” Sugata added.
The mini hatchback Wigo—aunched in February—is aiming at first-time car buyers.
The Toyota Wigo comes in three variants, priced from P448,000 to P534,000.
The TMP has exceeded the 8,000-unit mark in overall sales for the month of March, after reaching a total of 8,840 units sold—the highest any car manufacturer in the country has ever registered in a single month.
Aside from the Wigo, TMP also has the Corolla Altis, their best-selling Vios, the all-new Yaris, the Toyota 86, the Innova, the Camry, Land Cruiser, Prado, Fortuner, Rav4, FJ Cruiser, Avanza, Alphard, Previa, Hi-Ace and Hi-Lux.
TMP first quarter sales have reached 22, 828 units, a 34 percent rise over the 17,061 units sold in the first quarter of 2013. The passenger car segment alone has rolled out 8,340 units during the first quarter of the year.
Growth in sales was strengthened further by the introduction of the All-New Corolla Altis, the New Innova and the New Wigo, all launched within the first quarter of 2014.