Just as when the boys from Mitsubishi were about to pop the cork of the bubbly, Toyota does a magic act and pulls out of its hat for the Rush SUV. At the recent launch of Toyota’s latest offering to the local market, the crowds were abuzz about the crossing of swords between the country’s two automotive giants. It was clear that battle lines have been drawn, given the timing of the introduction of Toyota’s SUV. Its chief rival Mitsubishi has been bugged by supply issues because the country of its latest offering, Indonesia, also has gone “Expander crazy” and demand has reportedly been hitting record sales there. Being a larger market than the Philippines, patrons of Mitsubishi who have purchased the Expander SUV will have to test their patience as Expander units only gradually trickles into the local market.
