Michael Bay’s fourth installment of the mega-blockbuster franchise Transformers: Age of Extinction held its world premiere in Asia on June 19 at the Hong Kong Culture Center.
The red carpet event’s screening received a makeover of Imax proportions for the one-night affair, complete with a 60-by-34-foot Imax screen and the brand’s proprietary projection and sound technology.
The star-studded audience witnessed up close the new Imax 3D Digital Camera, which was flown to the premiere from the Imax headquarters in Toronto where it is housed. Transformers: Age of Extinction is the first feature film to have been captured using the state-of-the-art 3D camera.
Attending the world premiere in Hong Kong was director Michael Bay, cast members Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Li Bingbing, T. J. Miller, Han Geng and the band Imagine Dragons, who wrote the original song “Battle Cry” for the film. They performed live on the rooftop of Harbour City, Hong Kong following the film’s screening.
“With this fourth installment, Bay is taking Imax 3D to the next level, putting moviegoers smack in the middle of the action with the Autobots as audiences have never seen before,” said Greg Foster, senior executive vice president, of Imax Corporation, and CEO of Imax Entertainment. “We could not be more pleased to partner with our friends at Paramount to premiere the film at this one-of-a-kind world event.”
“We are thrilled to be partnering with Imax in Hong Kong as we debut Transformers: Age of Extinction on the worldwide stage,” responded Rob Moore, vice chairman, Paramount Pictures. “Imax’s 3D experience is a perfect fit for the size and spectacle of Michael Bay’s new film and will excite and entertain audiences at the world premiere and around the globe.”
Opening across the Philippines on June 25, Transformers: Age of Extinction is distributed by United International Pictures through Columbia Pictures.