Isuzu looks to boost sales with introduction of new models in 2013 Truck Fest
ISUZU Phils. Corp. (IPC) during its recently held 2013 Truck Fest event said it is eyeing strong sales for its newly launched models—the Isuzu FVM and FRR medium-duty trucks.
“Our sales target is about 100 units for each model by year’s end,” said Joseph Bautista, IPC division head for sales. According to him, IPC’s newly launched trucks are relatively cheaper compared to their direct competitors from Hino and Mitsubishi.
The FVM—the biggest in Isuzu’s F Series lineup—is priced at P3.1 million while the FRR—the smallest—costs P1.95 million.
Meanwhile, IPC President Nobuo Izumina said that the 2013 Truck Fest “serves as a clear manifestation of their commitment not only to buyers but to the Philippine automotive industry as well,” as the company showcased its product lineup—90 percent of which are assembled locally.
“I am confident that we will once again reinforce that Isuzu will always mean the best,” Izumina said.
Along with the newly introduced Forward FRR and FVM, also displayed at the 2013 Truck Fest were Isuzu trucks that come in various body configurations, highlighting the models’ potential in numerous business and service applications.
Displayed were an aluminum van, boom crane, cargo dropside, articulated crane with dropside, fuel tanker, mobile testing van, aerial platform, cargo crane, rivet-less aluminum van with power tail lift, and, wing van. Also arrayed were trucks in their cab and chassis form, as well as a bus chassis and a tractor head.
For his part, Kengo Baba, senior executive officer at Isuzu Motors Ltd. of Japan, said that Isuzu led in 28 countries in 2012.
“In Japan, we were also No.1 in the light-, medium- and heavy-duty truck segments. From a global point of view, the importance of Asean markets has been increasing. And surely Filipino customers are one of Isuzu’s most indispensable partners,” Baba said.
Also launched at the event was a partnership between IPC and Orix Rental Corp. (ORC), a company that has been providing customers around the Philippines rental cars that are delivered right at their doorsteps. Through ORC, IPC will start offering full-service operation leasing for the Isuzu NHR and NKR with aluminum vans and drop-side bodies, among other vehicles.
“Through the displays and various activities at the 2013 Isuzu Truck Fest, we were able to stress to show visitors the advantages of buying brand-new trucks. In this regard, Isuzu trucks, which are widely reputed to be durable and reliable, are presented as especially ideal as business and logistics partners,” Izumina said.