They say that a person’s true character is tested by the way he performs in the face of adversity. When the pressure is at its highest, that is when one’s determination is truly measured.

The rural banking sector is facing a challenging time. In the midst of this, the sector still believes that the rough patch it is currently treading is just a temporary obstacle, a phase that any other business goes through. Be that as it may, this is high time for rural banks to show that they are worthy of the trust of their clients—the under banked individuals who have otherwise no one to turn to.

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