The country’s giant networks claimed anew on Tuesday leads in the television ratings war, with both citing the results of their respective survey firms.
ABS-CBN Broadcasting Corp. claimed that it remained on top of the TV ratings in February with an average national audience share of 45 percent, or a 13-point lead over GMA’s 32 percent. The Lopez-owned broadcasting firm cited data from Kantar Media.
GMA Network, on the other hand, backed its claim to leadership with strong performances across all-time locks for the month of February, using data from Nielsen TV Audience Measurement.
ABS-CBN also claimed to have kept its stronghold in the primetime block from 6 p.m. to 12 midnight, with an average audience share of 49 percent, or 19 points higher than GMA’s 30 percent.
Primetime is the most important time block where most Filipinos watch TV and advertisers put a larger chunk of their investment to reach more consumers.
The Lopez-owned network, meanwhile, claimed that it continued to dominate the Visayas and Mindanao by achieving an average audience share of 58 percent in both areas versus GMA’s 22 percent and 21 percent, respectively.
Overall, ABS-CBN claimed that it airs nine out of the top 10 most-watched programs in the country.
GMA’s own claims
But GMA said that data from Nielsen TV Audience Measurement from February 1 to 28 (February 23 to 28 based on overnight data) showed that it outperformed rivals ABS-CBN and TV5 in Urban Luzon, achieving a 34.1-percent share in total day ratings. GMA claimed that it was ahead of ABS-CBN’s 31.8 percent by 2.3 points and TV5’s 12.1 percent.
GMA also said that it airs 16 out of 30 of the top-performing regular programs in Urban Luzon.
Leading across all timeblocks, the Gozon-led company claimed that it also maintained its over-all lead in its bailiwick Mega Manila with 35.3 percent, surpassing ABS-CBN’s 29 percent by 6.3 points and TV5’s 13 percent by 22.3 points.
GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.