Third network player on free television, TV 5 has rebranded once again from TV5 to simply “5.” Originally known as ABC 5 under the leadership of Antonio “Tonyboy” Cojuangco in the early 2000s, the network was bought by businessman Manny Pangilinan’s MediaQuest Holdings Inc. (a subsidiary of PLDT).
Dubbed the “Kapatid Network” following the lead of ABS-CBN’s “Kapamilya” and GMA Network’s “Kapuso” nicknames, TV5 had a very promising beginnings when in 2010, it successfully recruited big name stars like Nora Aunor, Sharon Cuneta, Aga Muhlach, and Derek Ramsay among others on huge contracts to its stable. Unfortunately, creatives was unable to deliver compelling projects for these major celebrities, preventing the network’s plan to join in on the highly competitive ratings game between ABS-CBN and GMA.
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