LOCAL broadcast network TV5 and Australian TV show Hi-5 have signed a two-year contract to launch the local franchise of the internationally popular children’s “edutainment” program.
“The contract is good for two years, so we are starting with the show right now and then we will expand this one because we also have the license for the show’s merchandise,” TV5 network marketing vice president Melvin Sixto Nubla told reporters on Thursday.
“There’s DVDs and downloads,” he said. “The way we are going to do this, it’s not just a show. We will be going to institutionalize this one. It’s not the typical show, it’s going to be a big franchise,” he explained.
Nubla said TV5 invested a “quite significant” amount of investment in the project, “but it’s worth it not only in terms revenue and business, but it pushes TV5 also to that level, to the international standard,” Nubla said.
Asked if the new show is expected to attract advertisers, Nubla replied: “Definitely. We just actually launched it last night, we had a trade launch. We got a very good positive response. A lot [of advertisers]already signified interest in sponsoring the show.”
“Hi-5 reaches the kids segment, the revenue and position is there. Right now we are building that already, both the online store and the retail store as well,” he added.
“The good thing about Hi-5, there’s other content that we are exploring. We are looking at other franchises as well. Eventually, yes, we are going to offer OTT and other components.”
OTT, or Over the Top technology, refers to video, television and other services provided over the internet rather than via a service provider’s own dedicated network.
“It’s actually doing good unlike the traditional sales you get from revenue on air. We have already expanded our business, we have mobile digital,” he added.
“There’s already a shift in the TV viewing industry, you have to expand your business. If you go online, we expect it to help. Right now we are building it, just to help the equity of the station, hopefully,” Nubla said.
Chaired b businessman Manny V. Pangilinan, TV5 is owned by Mediaquest Holdings, a media conglomerate owned by the Beneficial Trust Fund of the Philippine Long Distance Telephone Co.
Local version airs June 15
Hi-5 Philippines will be a local version of the award-winning Australian children’s edutainment program. Airing weekdays at 8:30 a.m. starting June 15, the show features an all-Filipino cast, a first for the series franchise in Asia.
Hi-5 Philippines invites its young audience to sing and dance along to the show’s iconic songs and lessons as the cast interacts with kids in both English and Filipino.
The show will engage kids in music, imaginative play, social interaction, and developmental growth in a fun way.
“This is our way of not only showcasing world-class Filipino talent, but more importantly, helping shape our country’s future generations,” said TV5 president and chief executive officer, Emmanuel Lorenzana.
“We are proud to partner with Hi-5 World in introducing to millions of Filipino kids a local version of this highly edutainment show,” Media 5 Corp. president Jane Basas said.
Launched in Australia in 1999, Hi-5 rapidly grew in popularity and awards over the years. It has won three Logie Awards for Most Outstanding Children’s Program, five ARIA Awards for Best Children’s Album and five Australian DVD and Video Industry Awards, among other achievements.
Hi-5 has also franchised the show across North America, Europe, Australia, Latin America and Asia.
However, this is the first time that the Hi-5 franchise assembled an entirely new cast for the localization of the show in Asia. The Filipino version of the musical group is currently one of the only two casts of Hi-5, the other one being the Australian cast.
“We are up to the challenge of producing the show that is at par with global standards,” Basas said.