“The year 2014 has been a good year for us at TV5. We’re happy with the shows we have in terms of format, quality and lineup, and we’re very much on track in meeting our goals. For sure we’ll continue to be the ‘Happy Network’ in 2015.”
This was the brief yet positive assessment of TV5 president and CEO Noel Lorenzana at a luncheon with entertainment editors this week at the Edsa Shangri-La Hotel.
Looking every inch the top TV executive that he is in a trendy haircut and debonair day suit, even he seemed to have gone through a transformation from the first time he sat with this group shortly after his appointment in April. Gone is his formal business executive manner—although the man’s good breeding and sharpness is very much intact—and in place now is a more casual but ever firm leadership that showbiz calls for.
“Someone has to be relaxed in this company,” Lorenzana quipped when The Manila Times observed these “changes” in him. “Thank you for the compliment, and I have to say—talking business again—it’s because we grew 10 percent this year. Twenty-fourteen is indeed the perfect springboard for 2015.”
Passing on the spotlight to News5 chief Luchi Cruz Valdez, whom Lorenzana had commended for a “tremendously improved and competitive” public affairs programming; and chief Entertainment Content Officer Wilma Galvante, Lorenzana’s colleagues eagerly reported on what the public can expect from the Happy Network come 2015.
According to Galvante, they had just signed a memorandum of agreement that very morning with the QC government to mount a grand free-for-all countdown at the Quezon Memorial Circle on New Year’s Eve.
“We will have a spectacular concert featuring our TV5 talents, and the fireworks display will be executed by a Canadian company that is the current world champion for pyrolympics,” she elaborated.
To keep up the happy vibe, Galvante further enumerated some of the new shows viewers should anticipate in 2015, among them the local edition of top Australian children’s show Hi-5, which will introduce a roster of Filipino host counterparts; Happy Wife, Happy Life, a lifestyle reality show featuring the wives and partners of PBA superstars; E5, a sassy showbiz, fashion and lifestyle program; and Extreme Challenge: Kaya Mo Ba ‘To, a show filled with death-defying stunts as hosted by Derek Ramsay with the racers of The Amazing Race Philippines Season 2.
As for news and public affairs, Valdez chose to zoom in on the network’s upcoming coverage plans for Pope Francis’ visit in January. Her department has just launched www.DearPopeFrancis.ph , which she describes as TV5’s comprehensive and innovative website, which will allow Filipinos to actively take part in the much anticipated papal visit.
“Viewers can proclaim their love for the Pope through personal greetings and welcome messages even before he sets foot in Manila next month, which we will post on the website,” she cited. “In keeping with the times our official hashtag is #DearPopeFrancis, which will really make our coverage very personal for our audience.”
Keeping the rest of their plans under wraps in the meantime, Valdez and Galvante ended their respective presentations in concurrence with the big boss, echoing Lorenzana’s buoyant outlook for TV5 in 2015.