TVC highlights rewards of personal independence


More successful young Filipinos are bound to be enticed to seek their personal independence as Avida Land launches a new TV commercial highlighting the fulfillment and happiness enjoyed by many young professionals whose early rise to success has afforded them the finest things in life.

The new TVC follows the story of Migs, a young man who bought a condominium unit for himself and in the first commercial and assured his dad of its security, comfort and affordability. While the first commercial showed Migs touring his father in his new home for the first time and getting the nod he was hoping for, the TVC sequel shows Migs appreciating the comfortable features and sensible amenities of his Avida home. He now lives his own life while still keeping in mind the values that he learned from his parents as a guiding principle in his daily life.

With this new commercial airing on major TV networks, the property developer aims to inspire more hardworking young professionals to believe that their dream of personal independence is well within their reach and that they can afford to buy a home they can truly call their own.

“We have seen a phenomenal rise in the number of young people who can now afford to purchase their own condominium units. It is a good sign that more Filipino young professionals are getting smarter in making responsible, discerning choices in life and they have realized the value of investing for their future,” said Tess Tatco, Avida Land Corp. marketing head told The Manila Times.


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