For the first time, specialty coffee Starbuck’s red cups will feature designs chosen from 13 customers around the world, including two from Filipinas Anz and Chloe. Their designs, ‘Ornaments’ and ‘Birch Forest’, respectively, are now printed in this year’s collection.
Taking a cue from customers who had been using their red holiday cups as canvas, Starbucks invited customers to share their designs on Instagram. In just eight days, Starbucks received more than 1,200 individual submissions from 13 countries.
“We were surprised and inspired by the amount of incredible art submitted by our customers; the designs were beautiful, expressive and engaging,” Starbucks Global Creative Studio creative director Dena Blevins said, adding that they quickly realized that there was potential to use the customer created art for their holiday cups.
Anz, an interior designer now based in Dubai, made a hobby of doodling Starbucks cups, collecting more than 75 creations. She uses her designs to prove that sometimes, all what’s needed is a change in perspective.
“Every time I draw on my cups, I always imagine myself as another person using the cup I designed. It’s like talking to them through my drawings. I want the other person to feel that whatever situation he/she is in right now, everything’s going to be okay,” she said. Her winning design, “Ornaments,” shows the joyous holiday season through dream catchers.
Meanwhile, Chloe, a nurse now based in Chicago, created a wintery design which reminds her of her home in the States. “I’ve always had a love-hate relationship with winter since I moved to Illinois. Even though I’ve experienced a blizzard, getting stuck in snow, and extreme winter temperatures, I have come to appreciate the beauty of trees and fields all covered in white snow,” she said.
Chloe also studied multimedia arts and have always been into graphic design. As an avid Starbucks card collector, she shows her creativity by designing envelopes with washi tapes and white pens to surprise fellow collectors she swaps with.
The Philippines became Starbucks’ third market to open outside North America. The tradition of warm hospitality, constant need for connection, and love for coffee are qualities that make Starbucks Coffee and the Filipino people a great culture fit.