The very first Bentley showroom in the Philippines officially opened its doors for business recently under distributor PGA Automobile Inc.
British Ambassador Stephen Lillie congratulated Bentley and local partner PGA Automobile: “I am delighted that another exceptional British brand has arrived on Philippine shores. Bentley combines style with substance in providing luxury and performance. Motoring enthusiasts here will love its beautifully handcrafted designs, a rare mix of heritage and innovation. Bentley’s arrival in the Philippine market is a testament to the UK’s thriving automotive industry, which as a whole generates around $45 billion each year and exports to over 100 markets.”
The new Bentley Manila showroom is located at the PGA facility at EDSA, Greenhills.
Bentley Manila is the British marque’s foray into its 52nd country and 183rd dealer worldwide. Their arrival into the country was timely as the Philippines is currently regarded among the world’s booming markets; recording a 6.6-percent growth rate in 2012. The strong economic outlook is favourable for Bentley to maintain their growth’s momentum and best last year’s 22-percent global sales growth. The Asia Pacific region is one of their most promising markets today with sales growing by 68 percent in the first quarter of 2013 compared to the same period last year.
Like Bentley, other investors from the UK were also lured by the Philippines’ economic glow. Currently, the UK is one of the largest European investors in the country and is a strong trading partner of the Philippines. In 2012, UK exports of goods to the Philippines increased by 17 percent, amounting to over £300 million.
How Bentley sees their entrance into the Philippine market is exactly how their customers should perceive the cars they build: An investment. The British marquee does not simply build ultra-luxury automobiles. As company founder W.O. Bentley himself said, they exist “to build a fast car, a good car, the best in its class.”
Bentley Manila managing director Amado del Rosario stated, “PGA Automobile formally embarks on a new adventure—a partnership with Bentley Motors and we are proud to bring you one of Britain’s oldest motor companies, well known as a manufacturer of exclusive automobiles founded 94 years ago and the world’s most admired luxury brand.”
Each of these handcrafted rolling works of art is a testament to British ingenuity, British engineering, and British craftsmanship.
Bentley Manila’s line-up includes the Mulsanne, Continental GT, the Continental GT Speed—the fastest Production Bentley, the Continental GTC and the Flying Spur.