John Lewis, a chain of quality department stores operating through out Great Britain, will open its first shop-in-shop in the Philippines at SM Makati today. The chain is part of the John Lewis Partnership, and is known for its slogan “Never Knowingly Undersold.”
John Lewis Partnership is UK’s largest example of worker co-ownership where all 30,000 staff are Partners in the business. On the other hand, Never Knowingly Undersold is the company’s unique policy to its customers that the price of any item it sells will always be as low as the lowest price in the neighborhood. It has been in use since 1925.
A wide range of own-brand home products including bed, bath, tableware, and home accessories, such as candles and photo frames, will be on offer in a dedicated John Lewis Department at SM Home in SM Makati’s Fifth Level.
This will be the first of the 11 John Lewis shop-in-shops in SM Retail locations across the Philippines—SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM North EDSA, SM Southmall in the Metro area, and SM Cebu and SM Lanang in the provincial areas; as well as three Our Home stores. The sites will be between 300 square feet and 1,000 square feet and will have a dedicated staff.
“SM Retail is a perfect partner to help bring the John Lewis brand to a new Asian customer base,” declares Andy Street, managing director at John Lewis.
Meanwhile, British Ambassador to the Philippines Asif Ahmad says in a message,“I would like to congratulate SM for successfully bringing John Lewis to the Philippines,” says. In the UK, John Lewis is known as a top retailer and has a reputation for offering excellent value to customers for many years. We are delighted to have another iconic brand that will bring the experience of British quality, creativity, and lifestyle to the Filipino home.”
The first John Lewis store opened in 1864 in Oxford Street, London. Today, it operates 43 John Lewis stores across the UK and runs a shopping website at johnlewis.com.