The great Chinese strategist, Sun Tze, wrote in his book, “The Art of War,” that if you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

Not only in war, even in any business dealing or negotiation, one has to know his own strengths and weaknesses, at the same time try to understand his opponents as much as possible in order to achieve good results.

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