The 2016 edition of Brandstorm, L’Oreal’s renowned business and innovation competition, which has attracted over 80,000 participants in its 24 years of existence worldwide, was concluded recently in the Philippines.
Over 100 teams joined the competition, which commenced with the National Finals Awards Night with two finalist teams each from De La Salle University (Team Magnifique and The Muffin Men), University of the Philippines Diliman (La Roche Poseurs and Team Star), and Ateneo de Manila University (Little Lion and SGB).
The program started with an introductory exchange between L’Oréal Philippines Managing Director Thibault de Saint Victor and L’Oréal Philippines Corporate Communications Manager Carmel Valencia.
A mixer among L’Oréal executives and Brandstorm participants followed, where students were given a chance to ask questions related to marketing and the professional setting.
The top three teams were then called for a brief presentation of their campaigns on stage before the announcement of winners was made. Below is the list of special awards and final ranking.
Best Digital: La Roche Poseurs (UP Diliman)
Awarded to the team that best exemplified the spirit of this year’s competition with their innovative digital disruption.
Best Communication Plan: SGB (AdMU)
Awarded to the team that was able to craft a plan that creative, unique, but still kept in line with brand DNA.
Best Speaker: Patrick Kahn, Muffin Men (DLSU)
Awarded to the individual who impressed the judges with their confidence and stage presence.
Best Team Spirit: Team Star (UP Diliman)
Presented to the team that exhibited the most synergy and took on the presentation and Q&A with a unified, powerful spirit.
People’s Choice Award: Team Magnifique (DLSU)
Teams were asked to create a self-marketing visual for us to get to know them better, and these were then posted on Facebook. Voting closed hours before the announcement of winners.
National Champion: Little Lion (AdMU)
Little Lion was able to win over the panel of judges with its impressive case study on digital disruption. There are a lot more to look out for from them in the International Finals in Paris, France on June 30, 2016 where they will be competing with 44 other teams (representing 58 countries as some countries within the same region are sending just one team).
The L’Oréal Brandstorm 2016 Philippine National Finals Awards Night ended with an inspirational speech from L’Oréal Philippines Human Resources General Manager Tina Ampil leaving students even hungrier for more revolutionary marketing and brand ideas.
In the last two years, Brandstorm has evolved even more to inspire students to come up with the best ideas on new challenges beyond product innovation.