Unilever Philippines Chairman and Chief Executive Officer Peter Cowan has been recognized as one of this year’s Communication Excellence in Organizations (CEO Excel) Awardees for championing his “One Dream. One Team. One Spirit” vision among employees.
Cowan received the award from officials of the International Association of Business Communicators (IABC) Philippines during the 2013 CEO Excel Awards held at the Grand Ballroom of InterContinental Manila.
The CEO Excel Awards was graced by distinguished heads of private, government and non-government organizations, IABC Philippines President Ritzi Villarico Ronquillo, the IABC Board of Trustees headed by Chairman Elpi Cuna, and the CEO EXCEL Committee headed by Philippine Business Center Executive Director Chit Arce.
With a career background that spans four continents, Cowan has amassed a wealth of experience in customer, category and brand management as well as marketing customer and financial management.
In his two years at the helm of operations for the multinational giant, Cowan has succeeded in revitalizing the company’s 86-year heritage by championing employee engagement and performance culture.
Early on, Cowan recognized that initiating and implementing excellent business practices weren’t enough to move the company forward. Believing in the impact of instilling one clear message across the organization, Cowan mapped out a new vision, that of having one unified ambition to deliver dynamic growth to the business.
The new vision was translated into a simple rallying cry of “One Dream. One Team. One Spirit.” 1TDS, as it was called within company grounds, became the guiding force of Unilever Philippines.
“One Team is about working together to establish Unilever Philippines as a world-class company that aims to enhance the lives of all Filipinos, One Dream is about being the best company that we aspire to be, and One Spirit is what brought us all together through the Filipino concept of malasakit [concern for all],” explains Cowan.
In his speech, Cowan shared that he spoke to the top 200 people in the company to fully understand the meaning behind malasakit. He regularly holds his “talakayan sessions” (dialogue) and townhall meetings, so that he always has the pulse of the people working for the business.
“I’m learning everyday as we go through what malasakit means,” Cowan said.
“But caring for each other as a company, more importantly caring for each other as family, and caring for each other’s colleagues and ultimately caring for the community has been the essence of our success,” he added.