Union Bank of the Philippines (UnionBank) has appointed Edwin Bautista as its new president. This was effective January 1, 2016. Bautista previously served as Senior Executive Vice President for Transaction Banking, Commercial Banking, Operations and Consumer Finance.
“My mission is to transition the bank into the digital age – the digital economy. This is the biggest challenge we need to overcome but I am confident because the organization is so gung-ho in making sure this happens,” said Bautista.
Bautista has had over 25 years of banking experience. He joined UnionBank as Senior Vice President in 1996 after heading Citibank’s Global Transaction Services Group in the Philippines. Over the years, he had successful assignments as head of UnionBank’s Credit Card, Retail Banking, Auto/Mortgage, Transaction Banking, Digital Banking and Corporate Product Banking businesses. He is also the bank’s Marketing Director. In 2006, he served as President of iBankuntil its merger with UnionBank.
Bautista is set to pursue UnionBank’s thrust of achieving leadership in service, innovation, and value-for-money through the creative application of expertise and dedication to the success of the Bank’s customers through Smart Banking.