Uniqlo AIRism, a different kind of cool

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BY ED UY STAFF WRITER

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Summer may be nearing its end, but those long hot days are certainly far from over, especially with the crazy weather we’ve been experiencing lately. So it’s either you get drenched by the sudden downpour or get soaking wet with perspiration because of those thick jackets or raincoats.

Keeping fashion more than just a cool statement, Uniqlo, recently brought to the Philippines its new line of highly functional innerwear called AIRism that aims to keep you cool and sweat-free despite the heat.

According to Katsumi Kubota, Uniqlo managing director, AIRism was created in accordance with their goal to continually offer innovative clothing to transform the lives of customers around the world.

“AIRism features the latest in Japanese fiber technology that offers ‘comfort unlimited’ in any season for any person, anywhere. It has been receiving a lot of praise from Uniqlo’s customers in international markets since it first debuted in 2012.”

Cool comfort, light as air
The super-fine fibers offer a second skin feeling, leaving the wearer feeling cool and comfortable during the warm summer months, while combining breathable fibers with cross-woven nylon. Wicking away sweat and keeping the wearer dry and comfortable while ensuring a smooth and silky feeling next to the skin, AIRism is perfect for wearing under office shirts or summer dresses, offering superior drying action with anti-odor and anti-bacterial properties, and ensuring dry confidence throughout the day.

AIRism follows the brand’s highly successful Silky Dry and Sarafine lines developed around the innovative concept of using ultra-fine fibers to regulate the circulation of the air trapped inside clothes. This innovation led to the creation of garments that feel so light and soft to the skin that wearers will forget they were even wearing them. Building on this legacy, Uniqlo now adds the “dry function” to quickly absorb and dry away perspiration as well as a highly effective anti-bacterial, anti-odor function that keeps wearers feeling fresh and comfortable.

It has also reworked the stitching, adding flat seam stitching to enhance comfort and used finer fibers for the fabric in this season’s line to minimize any friction between the fabric and skin, resulting in an even softer feel.

“It may be more expensive compared to the regular innerwear, but once you experience Airism you’ll realize that it’s worth it,” he pointed out.

Kubota even notes that Airism garments will not show any signs of wearing out for the first 50 washes as long as you follow the proper washing instructions.

For the global launch of AIRism, the fashion brand has added new colors and patterns to double the size of its men’s and women’s collection in a range of styles that includes boxer shorts, camisoles and tees in neutrals, pastels, stripes, polka dot, print, and lace.

Kubota also disclosed opening of 10 more stores by the end of the year to add to their existing stores at the SM Mall of Asia, SM North Edsa, and SM Aura Premier at Bonifacio Global City. It will be opening its first provincial store in SM Pampanga in the coming months.

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