LEADING Japanese global brand Uniqlo has just launched the 2015 UT (UNIQLO T-shirt) line at the SM Megamall Fashion Hall, showcasing its new designs on creatively executed tableaux.
No less than Uniqlo’s Southeast Asia COO Taku Morikawa flew into Manila for the event, which he graced with Uniqlo Philippines COO Katsumi Kubota; as well as Uniqlo over-all brand ambassador Phil Younghusband for the Philippines, and the new UT brand ambassa-dor Alex Gonzaga.
In the new collection, UT has around 35 graphic themes, ranging from iconic characters to designs inspired by businesses, and collaborations with gifted designers and illustrators.
UT was first launched in 2003,as a fresh approach to the classic T-shirt, and continues to evolve as a wardrobe mainstay. For its collection’s 13th year, Uniqlo presents a more global lineup, and under “The New Model T” tag line. With this, UT aims for authentic pop culture content, and to achieve this, UT Creative Director Nigo, sifted a wide range of material to select every detail—from the graphics to the materials.
New graphic content this season includes Shochiku Kabuki Project —a collaboration with Shochiku Co., Ltd., a major Kabuki, film and theater company in Japan that showcases Japanese traditions in pop culture through clothing; U.K. picture book characters Mr. Men Little Miss; Belgian cartoonist Herge’s Tintin, and the Dutch charac-ter Miffy; as well as graphics inspired by businesses such as British sewing goods company Merchant & Mills, New York bicycle maker Brooklyn Machine Works, and 400-year-old Japanese cotton textiles trading company Ei-rakuya.
In addition, the collection features collaborations with storybook author and illustrator Leo Lionni, and New York interior goods designer Thomas Paul.
The popular Musical Icons series are such now includes artists such as Aerosmith, Metallica and Coldplay. Finally, the Disney Project newly incorporates graphics from the Mickey Mouse Club, with slightly unconventional Mick-ey designs.
The first ever Uniqlo store opened in the town of Hiroshima in 1984. It now has more than 800 stores in Japan and over 1,500 stores in 16 more countries worldwide. Uniqlo now has more than 20 stores in the Philippines alone.