Upgrades unveiled

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Katsumi Kubota, chief operating officer of Fast Retailing Philippines

Katsumi Kubota, chief operating officer of Fast Retailing Philippines

Uniqlo holds fashion show for reinvented denim collection
Japanese fashion brand Uniqlo unfolds a new era in denim history with the introduction of four new innovative and reinvented jeans. Launched for the Philippine market via a fashion show at the Mega Fashion Hall, four new denim styles took to the runway: Miracle Air Skinny Fit Jeans, Ultra Stretch Jeans, Smart Shape Jeans, and Stretch Selvedge Slim Fit Jeans.

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Introduced no less by Uniqlo’s Chief Operating Officer Katsumi Kubota, the upgrades combine aesthetic quality with the kind of advanced clothing technology for which the brand is known worldwide.

“We continue to innovate and develop high-quality products which are focused on our consumers’ everyday needs, and today, we are excited to showcase our four newest and most advanced denim jeans,” Kubota enthused in his speech.

David Guison, Isabel Oli and Janeena Chan

David Guison, Isabel Oli and Janeena Chan

The Ultra Stretch Jeans is a super skinny fit denim with a simple and unobstructed design. It uses an outstanding stretch material with over 50-percent stretch rate and has oversized rear pockets that create a minimizing effect at the back. The bottom opening of the Ultra Stretch Jeans is also wider, giving enough room for the ankle.

An advanced version of the regular fit straight jeans is the Smart Shape Jeans. It is made with a one-of-a-kind fabric that helps beautify and shape the mid-section for a slim and attractive waistline. Smart Shape Jeans also used special materials for the pockets and zipper that aim to make the belly flat.

Miracle Air Skinny Fit Jeans is incredibly soft and is about 20-percent lighter than any regular jeans, and uses a special yarn developed by Toray and Kaihara. The pair is very flexible and has a two-way stretch functionality. It also features various hues and a more subtle texture in washed-finish and ultra-slim silhouette.

Uniqlo showcases the many ways to wear denim today at its latest runway show at Mega Fashion Hall

Uniqlo showcases the many ways to wear denim today at its latest runway show at Mega Fashion Hall

Finally, a man’s jeans, the Stretch Selvedge Slim Fit Jeans is made of high-quality Kaihara denim materials that ensure comfort in tight and slim fit. It also has elaborated details; its button, rivet and stiches match the color of the jeans to go well with any casual or dress top.

Among the first Filipino fashionistas who got their hands on Uniqlo’s reinvented jeans were Isabel Oli, Janeena Chan, David Guison, Sanya Smith, and Orion Tamayo, among others.

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